The corporate history of Canadian Tire Corporation Case Study

The corporate history of Canadian Tire Corporation - Case Study Example Corresponding to the examination the organization which has been chosen is the Canadian Tire Corporation. Canadian Tire’s broad scope of items and administrations arrived at every single house in Canada in the course of the most recent two decades and the organization made each Canadian life simpler. The firm works an interconnected business organize including oil and attire items, monetary administrations, hard products, and car administrations. The corporation’s retail tasks incorporate Canadian Tire, Canadian Tire Petroleum, Mark’s Work Wearhouse, PartSource, and FGL. The firm is notable for its inventive promoting and acquisitions and associations. The organization’s corporate history shows that about 85% of the Canadian populace lived inside a brief drive of their nearby Canadian Tire store before the finish of the twentieth century. The organization has been presenting ideal business changes and new client care offices since 1922 and this inventivene ss helped the organization to finish 89 years of fruitful Canadian market activities. Canadian Tire Corporation is a family arranged business association and the firm serves its clients with adaptable business hours and a scope of different advantages. As of late, the organization has presented MasterCard offices and other financial offices so as to help clients to make their buys progressively advantageous. The organization offers broad retail contributions including car, sports and relaxation, and home items under one rooftop, and thus the Canadian Tire the board gives better shopping encounters to its clients. The Canadian Tire has a huge gathering of committed and proficient representatives from various pieces of the nation and this workforce helps the organization to ensure that its items and administrations are available to everybody. Canadian Tire’s corporate data shows that it gives broad work openings in each area of the nation and gives the Canadian culture a scope of government assistance programs. Along these lines, the association benefits the country in general by offering modest and quality items to Canadian populace and by adding to the economy’s in general GDP development. Be that as it may, similar to some other driving association, the Canadian Tire Corporation has a few entanglements and hindrances for its clients, representatives, and society. The organization has been regularly reprimanded for its administration issues. Dominant part

Belonging Relative Text

HSC English Area of Study: Belonging Suggestions for related writings: Items held by Hawkesbury Library †¢ Fiction Non-fiction Picture books Plays Poetry Film and TV Documentary film and TV Fiction Author Abdel-Fattah, Randa Abdel-Fattah, Randa Achebe, Chinua Alcott, Louisa May Anderson, Laurie Halse Atwood, Margaret Auel, Jean Barrie, J. M. Binchy, Maeve Boyne, John Brashares, Ann Brooks, Geraldine Burgess, Anthony Camus, Albert Carroll, Lewis Chabon, Michael Conrad, Joseph Cormier, Robert Courtenay, Bryce Dahl, Roald Dickens, Charles Dickens, CharlesTitle Does My Head Look Big In This? Ten Things I Hate About Me Things Fall Apart Little Women Twisted The Handmaid’s Tale The Clan Of The Cave Bear Peter Pan Circle Of Friends The Boy In The Striped Pajamas Sisterhood Of The Traveling Pants March A Clockwork Orange The Plague Alice in Wonderland The Amazing Adventures Of Kavalier And Clay Heart Of Darkness The Chocolate War The Power Of One Matilda Oliver Twist A Tale Of Tw o CitiesDostoevsky, Fyodor Doyle, Roddy Dudus, Andre Duff, Alan Dumas, Alexandre Evans, Alwyn Flanagan, Richard Frank, Anne Franklin Miles Gallico, Paul Galloway, Steven Galsworthy, John Golden, Arthur Greene, Graham Grenville, Kate Gwynne, Phillip Hardy, Thomas Hawthorne, Nathaniel Herbert, Xavier Hinton, S. E.Hoseini, Khaled Irving, John Jones, Lloyd Joyce, James Kafka, Franz Kazuo, Ishiguro Keneally, Thomas King, Stephen Lee, Harper Leonie, Norrington Lette, Kathy Lomer, Kathryn London, Jack Malouf, David Marchetta, Melina Marsden, John Martel, Yann McBride, James McCaffrey, Kate McCullers, Carson Meyer, Stephenie Mitchell, Margaret Monica, Hughes Montgomery, L. M.Morrison, Toni Morton, Kate Niffenegger, Audrey Niland, D'Arcy Nunn, Cameron Oates, Joyce Carol Crime And Punishment Paddy Clark Ha House Of Sand And Fog Once Were Warriors The Count of Monte Cristo Walk In My Shoes The Sound Of One Hand Clapping The Diary of Anne Frank My Brilliant Career The Snow Goose The Cellist Of Sarajevo The Forsyte Saga Memoirs Of A Geisha Brighton Rock The Secret River Deadly, Unna?Tess Of The D'Urbervilles The Scarlet Letter Capricornia The Outsiders A Thousand Splendid Suns The Cider House Rules Mister Pip Ulysses Metamorphosis Never Let Me Go The Chant Of Jimmie Blacksmith Carrie To Kill A Mockingbird The Last Muster Puberty Blues The Spare Room White Fang Remembering Babylon Looking For Alibrandi Tomorrow When The War Began The Life Of Pi The Color Of Water Destroying Avalon The Heart Is A Lonely Hunter Twilight (Series) Gone With The Wind The Keeper Of The Isis Light Anne Of Green Gables Sula Forgotten Garden The Time Traveler's Wife The Shiralee Shadows In The Mirror Black Girl/White GirlO'Brien, Robert C. Orwell, George Picoult, Jodie Prichard, Katherine Rhys, Jean Rosoff, Meg Salinger, J. D Satre, Jean Paul Shields, Carol Shriver, Lionel Steinbeck, John Stoker, Bram Stowe, Harriet Beecher Swift, Jonathan Tan, Amy Tan, Amy Thomas, Hardy Tolkien, J. R. R. Tolkien, J . R. R. Twain, Mark Uris, Leon Voigt, Cynthia Walker, Alice Walker, Alice Waten, Judah White, E. B. Winton, Tim Winton, Tim Zusak, MarkusZ for Zachariah Nineteen Eighty-Four My Sister’s Keeper Coonardoo Wide Sargasso Sea What I Was The Catcher in the Rye Nausea Unless We Need To Talk About Kevin The Grapes Of Wrath Dracula Uncle Tom’s Cabin Gulliver’s Travels The Joy Luck Club The Bonesetter's Daughter Jude, The Obscure The Hobbit Lord of the Rings; Fellowship of the Ring The Adventures Of Huckleberry Finn Exodus Homecoming The Color Purple Everyday Use (short story in â€Å"Complete Stories†) Alien Son Charlotte's Web Breath Dirt Music The Book ThiefNon-fiction Author Ali, Ayaan Hirsi Burroughs, Augusten Capote, Truman Crawford, Evelyn Cunxin, Li Davis, Donna Deveson, Anne Facey, Albert Filipovic, Zlata Frank, Anne Gardner, Chris Hamlin, Catherine Keller, Helen Latifa Lowenstein, W Mah, Adeline Yen Mandela, Nelson McBride, James McCourt, Frank McCourt, F rank Mellor, Doreen Morgan, Sally Nannup, Alice Nazer, Mende Pelzer, Dave Pilkington, Doris Plath, Sylvia Rasool, Kay Read, Peter Skrzynecki, Peter Sykes, Roberta Thompson, L Turnbull, Sarah Williams, Donna TitleInfidel Running with scissors cold blood Over my tracks Mao’s last artist Sins of the moms Tell me I’m here A blessed life Zlata’s journal: A child’s life in Sarajevo The journal of Anne Frank The quest for happyness The clinic by the waterway An incredible narrative My prohibited face The Immigrants Falling leaves A long stroll to opportunity The shade of water: A dark man’s tribute to his white mother Angela’s cinders ‘Tis Many voices: Reflections on encounters of indigenous kid partition My place When the pelican chuckled Slave: The genuine story of a girl’s lost adolescence and her battle for endurance A youngster named â€Å"It† Home to mother The ringer container My excursion behind the cover Belonging: Aust ralians, place and Aboriginal proprietorship Sparrow garden Snake support From elsewhere: People from different nations who have made Australia home Almost French Nobody no place Picture books AuthorAdams, Jeanie Allen, Pamela Baille, Alan Baille, Alan Baker, Jeannie Baker, Jeannie Bell, Helen Crew, Gary Cunxin, Li Dumbleton, Mike Gleeson, Libby Graham, Bob Graham, Bob Greder, Armin Grimm, Brothers Grimm, Brothers Jeffers, Oliver Killeen, Gretel King, Stephen Michael King, Stephen Michael King, Stephen Michael Le Guin, Ursula Le Guin, Ursula Lester, Helen Loh, Morag Marin, Gabiann Marsden, John Marsden, John Mattingley, Christobel Mattingley, Christobel McLean, Janet Miller, David Millman, Isaac Morimoto, Junko Morimoto, Junko Nilan, Kilmeny Norrington, Leonie Ottley, Matt Patterson, A. B. and Digby, Desmond Perrault, Charles Riddle, Tohby Stohner, Anu Tan, Shaun Tan, Shaun Tan, Shaun Title Pigs and nectar Black canine Old enchantment Rebel! Having a place Millicent Idjhil Memorial The laborer ruler Downsized A customary day Greetings from Sandy Beach Spirit of expectation The Island Hansel and Gretel Snow White Lost and discovered Cherry pie Henry and Amy Milli, Jack and the moving feline Mutt hound! Stories of the Catwings Jane on her own Tacky the penguin The kinder cap A genuine individual Home and away The bunnies The large swim The race Oh, Kipper Refugees Hidden childMy Hiroshima The night peddle star Two intense teddies You and me: Our place Requiem for a brute Waltzing Matilda Cinderella (and different stories from Perrault) The singing cap Brave Charlotte The lost thing Tales from external the suburbs The red tree Utemorrah, Daisy Vander Zee, Ruth Wheatley, Nadia Wild, Margaret Wild, Margaret Zamorano, Ana Do not circumvent the edges Erika’s story Luke’s method of looking The absolute best of companions Woolvs in the sitee Let’s eat Plays Author Davis, Jack Ibsen, Henrik Kafka, Franz Maris, Hyllus and Borg, Sonia Miller, Arthur P inter, Harold Shakespeare, William Williams, Tennessee Title Barungin: Smell the breeze Hedda Gabler The preliminary Women of the sun Death of a sales rep The guardian Othello The glass zoological display Poetry AuthorFrost, Robert Murray, Les Anonymous Wright, Judith Wright, Wright , Judith Dawe, Bruce Wright, Judith Tennyson, Alfred Kendall, Henry Eliot, T. S. Ice, Robert Mackellar, Dorothea Wright, Judith Plath, Sylvia Auden, W. H. Wright, Judith Title Acquainted with the night A totally conventional rainbow Beowulf Bora ring Eli, Eli The dull ones Enter without to such an extent as thumping Half standing young ladies The woman of Shallot The remainder of his clan The adoration tune of J. Alfred Prufrock Mending divider My nation Nigger’s jump Paralytic Refugee blues River twist Film and TV Amistad Beauty and the mammoth Bend it like Beckham Charlie and the chocolate plant Crocodile Dundee Dead poet’s society Easy rider Edward Scissorhands E. T. the extra-earthbound Finding Forrester Finding Nemo Fried green tomatoes Gandhi Grease Hairspray Happy feet High early afternoon Hotel Rwanda How to make an American blanket Life is delightful Little Miss Sunshine Lord of the flies Man from Snowy River Mean young ladies Memoirs of a geisha Muriel’s wedding My huge Greek wedding My splendid profession Neverending story Oliver Twist Once were warriors Piano, The Priscilla, sovereign of the desert Rebecca Scales of equity Schindler’s list Sound of music Storm kid Sum of us Sweeney Todd Titanic To murder a mockingbird To sir with adoration Trainspotting Transamerica Tristan and Isolde Twilight V for feud Waterfront Watership down Whale rider What’s eating Gilbert Grape Wizard of Oz Documentary Film and Television Bowling for Columbine Darwin’s bad dream First Australians †SBS arrangement

Holistic Marketing Meaning, Concepts, and Importance

Holistic Marketing â€" Meaning, Concepts, and Importance Marketing is a very diverse field. If you ask ten different marketers to tell you the best marketing approach, there is a high chance you will get ten different answers.Some will swear by viral marketing, others will swear by brand marketing, others by channel marketing, some by celebrity marketing, and yet others will swear by content marketing.Actually, there are over 100 different types of marketing. In such an environment, choosing the right approach that will give your business an edge over your competitors becomes quite a challenge.At the same time, the marketing environment has undergone a lot of changes.With the rise of the internet and issues such as hyper-competition, globalization, and social corporate responsibility, traditional marketing approaches are no longer effective.In addition, technological advancements in the last few decades have given everyone the ability to produce cheaper and better products at a faster rate.This has made it increasingly difficult for busine sses to compete on price or quality alone.Instead, businesses today have been forced to compete using intangible assets, such as customer relationships, brands, customer service, and so on.According to branding expert Ron Strauss, intangible assets represent 84% of a company’s market value today, but they only made up 17% of a company’s market value in 1975, less than 50 years ago.In light of these changes in the marketing environment and in the way we do business today, the best and most effective marketing approach is to approach it from a holistic perspective.The concept of holistic marketing looks at marketing not as an isolated aspect of business, but as an element that needs to be integrated into each and every aspect of the entire business.This is the only way for a business to remain relevant and profitable in today’s world.WHAT EXACTLY IS HOLISTIC MARKETING? There are two major definitions of holistic marketing.According to the Business Dictionary, holistic marketing is“a marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the companys commercial activities.”Philip Kotler, an American marketing professor and consultant on the other hand defines holistic marketing as a concept that it“based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.”The holistic approach to marketing is based on the premise that the whole is greater than the sum of its parts.For instance, in an automobile, there are several different parts.The engine, the wheels, the brakes, the exhaust system, the electrical system, the steering wheel, you name i t.In order for the automobile to function as it should, not only should each of these parts be working, but they should all be able to work in concert with each other.The car won’t work very well if the steering wheel works independent from the wheels or any other part.Holistic marketing uses a similar approach, such that all aspects of the business work together as an interconnected entity with a common goal.With the holistic approach, marketing is a shared activity that involves everyone related to the business.Ordinarily, a business is comprised of various departments, such as finance, sales, marketing, HR, RD, procurement, and so on.Under the traditional marketing approach, the function of each of these departments was siloed from the rest of the organization.The marketing and selling of product was the responsibility of the sales and marketing department, while other departments focused on other things.Under the holistic marketing approach, all the departments within the orga nization work together towards the marketing and sale of the organization’s products.They are all required to come together to create a unified and positive brand image in the minds of the customer.All of them have the responsibility of making sure that the customer buys from the organization rather than the competition.The holistic marketing approach also encourages the unification of marketing communications.In today’s environment where customers have multiple channels for gaining information about a company â€" social media, the company website, paid ads on the internet, traditional mass media channels, brochures, bill boards, and so on â€" it is very easy for a business to send out a fragmented message.Unfortunately, this only makes the business lose credibility in the eyes of the customer.Holistic marketing ensures that a uniform message is sent to the customer regardless of the channel they use to gain information about the company.This in turn contributes to a stronger br and image.In addition, the holistic approach considers all the stakeholders who are involved in ensuring the success of a business.These include the employees, customers, shareholders, suppliers, as well as the community in which the business operates.All marketing decisions are made after considering the impact of the decision on all the stakeholders.Marketers need to make sure that all marketing decisions are in line with the decisions of the other stakeholders.Only by doing this can a business survive and thrive in today’s hyper-competitive business environment.For the holistic marketing approach to be successful, there is need for the following:A common goal: The holistic marketing approach requires that all parts and aspects of the business work in harmony towards one common goal of delivering a great customer experience.Aligned activities: All business activities, processes, communication and services should be aligned towards the achievement of the common goal of providing a great customer experience.Integrated activities: All activities and processes within the business should be designed and integrated in such a way that they work in concert to provide a consistent, uniform and seamless customer experience.COMPONENTS OF HOLISTIC MARKETINGIn the past, marketing typically followed a linear “one-to-many” communication model where the company broadcasted information through one channel to many customers.Today, this model has become obsolete.It has been replaced by a “many to many” model where customers can get information about your business from many different channels, some of which you don’t even have any direct control over.Today, customers’ perception of your business depends is influenced by various channels, including what you post on your social media pages, what their friends are saying about your business on social media, what is on your website, your employees’ behaviors and attitude, both online and offline, what review sites a re saying about your business, and so on.To ensure that there is a unified message despite the broad channels through which customers learn about and interact with your business, the holistic marketing approach has five different components which come together to unify your company’s brand image.These components are:Relationship MarketingThis component of holistic marketing is focused on building strong and long lasting relationships with all stakeholders who can directly or indirectly influence the success of the business.These include the customers, employees, shareholders, suppliers, channel partners, regulatory bodies, and financial institutions.The aim of relationship marketing is to focus on marketing activities that create a strong, emotional bond between the business and these stakeholders and cultivate loyalty from them, rather than simply interacting with them only during transactions.To do this, the business needs to start by understanding and then meeting the needs, de sires and goals of these stakeholders.The result of effective relationship marketing is a strong marketing network.When the customers have an emotional connection with the business and are loyal to the business, they are more likely to leave positive reviews about the business, they are more likely to make repeat purchases, and are more likely to recommend the business to their friends, helping project a positive brand image even if you have no direct control over what they say about the company.When the employees are loyal and have an emotional connection to the business, they are more likely to act in a way that projects a positive brand image, even when they are outside the office.The same applies to all the other stakeholders.The stronger the relationship they have with the company, the more likely they will be involved in positively marketing the business, whether directly or indirectly.Think of a company like Apple.The company’s customers are very loyal to the brand, and act as the company’s brand ambassadors all over the world.This has contributed to making Apple the most valuable brand in the world.Integrated MarketingIntegrated marketing is about creating a unified and seamless customer experience across all the touch points where the customer interacts with the brand and ensuring that all marketing communication â€" sales promotions, advertisements, digital marketing, print advertising, direct marketing, public relations, etc. â€" deliver the same message.Ensuring that all the marketing communication is in sync helps deliver an efficient and effective message to potential customers and projects a strong and focused brand image.Internal MarketingMost companies put a lot of resources on external marketing, but only few of them place any focus on internal marketing.External marketing is the standard form of marketing that is geared towards customers. Internal marketing, on the other hand, is geared towards the company’s employees.But why should a business market itself to its employees?The simple answer is because the employees play a crucial role in marketing the organization and its products to the external customers.The internal marketing approach requires that the organization’s employees be treated as internal customers who need to be convinced of the organization’s vision and mission.Internal marketing also involves ensuring that the internal employees are aware of the role they play in the marketing process, even if they are not in the marketing department. Internal marketing also requires the organization to ensure the satisfaction of its employees, since employee satisfaction has a very major influence on customer satisfaction.Under the internal marketing approach, the organization should hire the right employees, train and motivate them, and inculcate business values in them so that they can provide the highest quality of service to customers.Employees’ should have full information not only about the organiza tion’s vision and mission, but also about the organization’s products and service.Without this information, they will do a poor job convincing customers to purchase the organization’s products and services.Finally, internal marketing is also about ensuring that there is coordination and harmony among all the various marketing functions within the business.For marketing to be effective, there should be no conflicts between the marketing department and other departments, or within the marketing department itself, since this would negatively affect external marketing as well.Socially Responsible MarketingThe responsibility of the organization is not limited to its customers. It also extends to the society in which the organization operates.Socially responsible marketing requires that all marketing decisions and activities should be guided by laws, business ethics, society, and respect to the environment.The organization should avoid any marketing activities that are socially harm ful, even if these activities are economically profitable.The marketing activities need to be adopt responsible behavior towards the society.In addition, the organization can also engage in socially responsible marketing through corporate social responsibility and philanthropic activities.Engaging in corporate social responsibility not only helps the community in which the organization operates, it also helps to enhance the organization’s brand.Performance marketingThis is an often forgotten component of holistic marketing which is focused on the returns of marketing activities to the business.Marketers should be able to show a return on investment on any resources spent on marketing and to show the effect of these marketing activities on the business.The five components of holistic marketing come together to ensure that all aspects and departments of the business work together as a single unit with the common goal of increasing sales and delivering a great customer experience.IMP ORTANCE OF THE HOLISTIC MARKETING APPROACHThe holistic marketing approach has a number of benefits. These include:Brand BuildingLike we saw earlier, a company’s brand as well as other intangible assets make up about 84% of the company’s market value, which is a very huge increase from 50 years ago.In addition, consumers’ approach to shopping is also changing.Today, customers pay more attention to the brand than the product. This shows that there is need to put greater focus on brand building.The holistic marketing approach helps build a stronger brand by projecting a positive and unified image among all the company’s stakeholders and across all the touch points through which customers interact with the brand.ConsistencyConsistence is vital for any brand that wants to remain relevant in the long term.Today, people and other businesses have less disposable income floating around, and before making any purchase decision, consumers are taking a lot of care to ensure that they ar e getting worth for their money.Before buying, consumers will research the company and the product both online and offline.This is usually done without directly engaging the company.During this research phase, it is crucial to ensure that the customer experience is consistent across all the channels the customer might opt to use to learn more about your company and products.An inconsistent experience will make it harder for customers to trust your business, which means you might be losing customers without even knowing about it.By ensuring that a unified message and brand image is sent out through all channels and to all stakeholders, the holistic marketing approach helps maintain consistency.Holistic marketing also ensures that all touch points through which customers interact with your business are integrated such that they provide a seamless experience to the customer regardless of where the customer is interacting with your business.This consistency helps build customers’ conf idence and trust in your brand.EfficiencyWe have already seen that the aim of the holistic marketing approach is to ensure that all the aspects of the business are working together in harmony towards a common goal.When there is such alignment, it becomes a lot easier to ensure that resources are deployed where they will be most effective.Having all the aspects working in harmony also reduces the likelihood of duplication of effort, making business processes more efficient and helping the organization to save money and time.Finally, when all aspects and departments are working in concert with each other, it becomes easier to spot opportunities and take advantage of them, and identify potential risks and address them before they pose a real threat to the organization.EffectivenessThe holistic marketing approach focuses on the bigger picture rather than on the smaller details.This bird’s eye view creates a powerful synergy that effectively enhances your brand positioning and brand me ssaging in the eyes of your customers.THE HOLISTIC MARKETING FRAMEWORKThe holistic marketing framework is a process that helps organizations use the holistic marketing approach and the interactions between the organization’s various stakeholders and collaborators to create, renew and maintain customer value.The holistic marketing framework is comprised of three value based activities, which are:Value ExplorationThis is the process through which organizations identifies new opportunities for value creation. In order to develop a value exploration strategy, the organization needs to have an understanding of how the following three spaces interact together:The consumer’s cognitive spaceThe organization’s competence spaceThe collaborator’s resource spaceThe consumer’s cognitive space refers to your customers’ existing and latent needs, as well as other customer dimensions such as the need for freedom, stability, participation and change.The organization’s competency space refers to the organization’s capabilities.The collaborator’s resource space refers to the ability of the organization to partner with other organization’s to either serve the organization’s value creation or to exploit market opportunities.By evaluating how the relationships between these three spaces and how they interact with each other, business can easily identify new opportunities for value creation.Value CreationAfter identifying value creation opportunities during the value exploration stage, the organization needs to develop value creation skills to take advantage of the opportunity.In order to do this, marketers need to determine any new benefits the customers want from the customer’s point of view, and then use the organization’s core competencies and strategic partnerships with collaborators to deliver these benefits.The key thing during this step is to get into the customers minds and understand how they think.This can be done by observing who the customers i nteract with, who they admire, and the people that hold the greatest influence over the customers.Value DeliveryFinally, the organization needs to actually deliver value to the customers.In most cases, this requires the organization to make huge investments in both infrastructure and capabilities.The organization will also need to become competent in managing customer relationships, internal resources, and business partnerships.Managing customer relationships means that the organization needs to have a clear idea of who its customers are, their behaviors, and their needs.This makes it easier for the business to properly respond to customer opportunities.In order to effectively respond to customer opportunities, the organization needs to be able to able to manage the resources and processes involved in delivering value to the customers.Finally, the organization needs to be able to manage any business partnerships it will enter into in the delivery of value to customers.WRAPPING UPWit h the changing face of the business environment and increased competition, the holistic marketing concept has emerged as one of the greatest ways for businesses to remain competitive.Under the holistic marketing approach, marketing is not viewed as an isolated element of business.Instead, holistic marketers understand that marketing is most effective when all aspects and elements of the business work together towards a common goal of selling products and delivering an exceptional customer experience.If you haven’t started using the holistic marketing approach yet, give it a try and see the great benefits it will unlock for your business.

Preserving Innocence in The Catcher in the Rye - Free Essay Example

Sample details Pages: 2 Words: 671 Downloads: 7 Date added: 2019/05/28 Category Literature Essay Level High school Tags: Catcher in The Rye Essay Did you like this example? The worst worry for a child is losing a favorite toy or forgetting to bring lunch. A childrs innocence is a fundamental piece of their adolescence. It suggests they are not completely mindful of the worldrs inconveniences. Don’t waste time! Our writers will create an original "Preserving Innocence in The Catcher in the Rye" essay for you Create order J.D. Salingerrs The Catcher in the Rye portrays Holden Caulfield, a struggling 16 year old and narrator of the novel, values innocence in particular and attempts to preserve it throughout the story. It is clear to readers that Holden obtains many psychological traits that result in his stay at a sanatorium. Despite the fact that he has made irrational choices for his age, he had purposes for his decisions. Throughout Holdenrs life, he has felt the necessity to preserve innocence from his psychological traits like selective memory and emotional instability. In the novel, Holden is conveyed as naive to the realities of adulthood and wishes to forever save the purity of childhood innocence. Holden uses his selective memory to reminisce about his encounters when innocence was apparent. For instance, when Holden was headed to get a record for Phoebe, his younger sister, he sees a young boy singing, If a body catch a body coming through the rye (Salinger 129). When Holden recalls what he heard to Phoebe, she corrects him claiming, Itrs ?If a body meet a body coming through the rye (Salinger 191). Holden knew she was right, however, when he had seen the innocence of the child, his selective memory and longing to become the catcher in the rye made him overlook this detail. This is a reference to the infamous Robert Burns poem, Comin Thro the Rye, which is a poem about sex, an adult reality that Holden cannot comprehend. The young child singing about a catcher influenced him to disregard the genuine meaning of the poem. Furthermore, Holdenrs utmost desire to preserve purity is shown all in the novel by his recurring emotional instability. Holdenrs date with Sally, a woman he likes, is one of the numerous examples in which reveal this trait. For instance, he asked her, How would you like to get the hell out of here? I could get a job somewhere and we could live somewhere with a brook and all and, later on, we could get married or something (Salinger 147). Of course, this led to an unpleasant argument that influenced him to make the conclusion that she was a phony and did not contact her much afterward. Once again, Holden is in conflict with adulthood and realizes that his innocence was taken away when he came to Sally on the date. He wishes that he could elude from the adult world with someone he had believed would help preserve purity, yet is compelled to reason that she is phony like the rest of the world. In addition, Holden demonstrates his emotional instability due to his violent thoughts and outbursts. When Holden saw the swear words f*** you composed on the walls of Phoebers school, he has brutal contemplations. He exclaims, I kept picturing myself catching him at it, and how Id smash his head on the stone steps till he was good and goddam dead and bloody. I kept wanting to kill whoever written it (Salinger 221). When Holden saw these words in Phoebers elementary school, he saw the innocence of a child being taken away and he was so angry and frustrated, that he thought of hurting the child. This only helped his belief that grown-ups ruin and contaminate children. All through the novel, Holden was confronted with many adult concepts with which he did not want to be associated. He prefers that adulthood does not exist so that the innocence of a child can remain throughout his or her life. He used his selective recollection and emotional instability to try and last the pureness of a child. He feels that no child should grow up and be compelled to live in the world of adults due to the standards of society, and tries his hardest to avail these children as the catcher of the rye.

Essay on Multi-Agents for Decision Support Systems in...

Abstract: With the advent of e-systems; business and consumers have access to a plethora of information which makes the decision making process more complex. The overwhelming information flow makes it extremely difficult for decision makers to analyze the available data and make precise decisions. Under such an information intensive online environment, businesses need to make real time intelligent decisions in order to stay economically and commercially viable. Multi agent systems have the inherent ability to facilitate provision of an adequate decision support mechanism in an e-business setting. These multi –agent decision support systems are of particular assistance in processing large amounts of data, filtering out irrelevant†¦show more content†¦Computer systems that have the inherent capacity to take decisions when required are referred to as agents. These systems are designed to make intelligent choices according to the situation. These agents when operate in a rapidly ch anging environment where real time decision making is required are known as intelligent agents. Typical examples of a multi-agent system include a computer program that would perform an internet search for a typical query. The agent would synthesize the relevant information from various web sources and return a document that would carry relevant information based on our query (Weiss, 1999). Based on the prelude, we may define an agent as â€Å"An autonomous, reactive, pro-active computer system, typically with a central locus of control that is at least able to communicate with other agents via some kind of communication language† (Weiss, 1999) 1.2 Decision Support Systems and Web Based DSS Decision support systems on the other hand have been an important addition to the computerized support in various activities particularly with respect to providing a solution to managerial problems. Computerized decision support is now being widely employed in multi varied disciplines such as research support, disaster management, medical support and supply chain management etc. After theShow MoreRelatedQuestions On Knowledge Driven Dss1278 Words   |  6 Pagesand acquire home energy retrofit knowledge which can be integrated in the development of an intelligent decision support system to gain more understanding of home energy retrofits and serve as a single source of comprehensive and reliable information for homeowners. However, the adoption rate is low regardless of well-established benefits due to insufficient or unsuitable information for decision making for homeowners. 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Folic Acid Free Essays

Folic Acid is a B vitamin, specifically B9. It is an essential nutrient required by the body to create healthy new cells. While we hear about it mostly in regards to pregnancy, it is important to understand that the need for folic acid goes even beyond this. We will write a custom essay sample on Folic Acid or any similar topic only for you Order Now Folic acid is essential for the body to create red blood cells which in turn prevents anemia. It is also plays an important role in the metabolism of homocysteine, an amino acid. The recommended dietary allowance (RDA) for all men and women 14 and older is 400 mcg. Men often don’t realize this as the benefits to pregnant women are more publicized, but any human being is in need of proper amounts of folic acid to insure the body is able to create new red blood cells to nourish the body with oxygen. The recommendation is to either get this amount by using a dietary supplement or eating foods fortified with folic acid. Folic acid is the synthetic version of folate and appears to be absorbed by the body (also known as bioavailable) much better than the folate occurring naturally in food. One mcg of food folate (also called 1 DFE – Dietary Folate Equivalent) is equal to 0. 6 mcg of synthetic folic acid. This means that to meet the RDA from food alone, a woman or man would have to eat food naturally containing about 667 mcg per day (400/0. 6 ) which might prove difficult. Folic Acid is especially important to pregnant women. Women that have sufficient Folic Acid in their diet before and after they conceive, have a 50-70% less chance of having a baby with a brain or spine defect such as spina bifida or anencephaly . 1) Because of this the recommended dietary allowance for pregnant women is higher than for a woman that is not pregnant. The RDA for pregnant women is 600 mcg as opposed to 400 mcg. Any woman of childbearing age should be taking between 400 mcg – 600 mcg per day as about half of all pregnancies are unplanned. If a woman does not start supplementation until she is pregnant she has already lost some of the benefits, though starting it as soon as possible is still better than continuing with no supplementation. After her child is born she should continue supplementing as the RDA is 500 mcg during lactation. By consuming adequate folic acid while breastfeeding, a woman is providing her child with folic acid through her breast milk while still having enough to nourish her own body. There is continued study into other possible benefits of folic acid. One area of study is whether folic acid aids in prevention of heart disease. The studies have specifically looked at the amino acid homocysteine. Folic acid is known to break down homocysteine in the body. High levels of homocysteine in the blood are related to a higher risk of heart disease, but this hasn’t conclusively been shown to be a cause of heart disease. Because of the lack of evidence the American Heart Association (AHA) is not at this time considering hyperhomocysteinemia (too much homocystein) a major risk factor for cardiovascular disease. AHA’s recommendation is to try and get the recommended allowance from fruits, vegetables and fat free or low fat dairy products. They say that supplements should only be used when the diet does not supply enough. Evidence is clear for folic acid supplementation reducing homocystein levels but is still lacking on whether homocystein will lower risk for cardiovascular disease. 2) Another area of study is folic acid’s role in reducing risk of certain forms of cancer. Low levels of folic acid in the blood have been linked to colon cancer, but it is too early to say if folic acid supplements can reduce risk of colon cancer. Other cancers that have been studied in relation to folic acid are breast, ovarian, pancreatic, esophageal, and stomach. Some have shown benefits to supplementation , but the results were not reproduced in subsequent studies, so at this time there is no recommendation for supplementation of folic acid to reduce risk of cancer. The American Cancer Society similar to the AHA recommendation is to eat a healthful diet with plenty of fruits and vegetables that contain folic acid along with other vitamins. Folic acid plays many important roles in the body. There is no doubting that it is essential. The reason that we need a constant stream of it is because it is not stored in large quantities in the body. It is water soluble. Fat soluble vitamins are stored for longer in our system. When ingested, the body uses what it can and the rest comes out in urine, in very little time the body will need more. We discussed how pregnant women get a proven benefit, and studies continue on its role in reducing risks of other diseases, but regardless of what additional benefits are found, it is clear that without folic acid in our bodies, we would not be alive. Folic acid aids in the production of red blood cells and the synthesis of DNA and RNA. Folate even has a role in the digestive system! It works with vitamins B12 and C to help the body digest and synthesize proteins. Lastly, folic acid helps tissues grow and cells function, it is an integral part of the body working as it should. You might wonder what would happen if you stopped consuming folic acid in the form of supplements or foods. One consequence that is quite likely under these conditions is folate-deficiency anemia. This type of anemia occurs when red cell production slows and the body no longer has a sufficient amount. Without enough red blood cells, oxygen cannot travel around the body quick enough. In a severe form, where the body is not making enough red blood cells over a period of time, the heart can start to malfunction. To compensate for the lack of oxygen getting to the body, the heart will start to beat faster in an attempt to correct the situation. Over a period of time this can cause congestive heart failure and even death. Shorter term symptoms would be fatigue, headaches, and pallor. Recovering completely from anemia can take several months. (3) The good news however is that folic acid is readily available. Beef Liver is a good meat source of folic acid with about 185 micrograms in 3 ounces. While liver is a great source, there are luckily many others for those of us that are not liver fans. Other natural sources are black eyed peas and spinach. Both have about 100 mcg of folate per 1/2 cup. Other vegetable sources are great northern beans (90 mcg), asparagus (85 mcg in 4 spears), vegetarian baked beans (60 mcg in 1 cup), broccoli (50 mcg in 1/2 cup), romaine lettuce (40 mcg in 1/2 cup), and avocado (45 mcg in 1/2 cup). If you prefer fruits, some examples of fruit sources are oranges, cantaloupe, papayas and bananas. A serving of each of these provides between 25-30 mcg of folic acid. Besides folate occurring naturally in foods, some foods are fortified as a result of the folic acid fortification regulations published by the Federal Drug Administration (FDA) Foods that are folic acid fortified include cereal, pasta, and bread. Some cereals have 100% recommended daily value of 400 micrograms in 3/4 cup. One bowl of some cereals could provide your daily requirement of folic acid! Other cereals are fortified but to a lesser degree having about 100 mcg per 3/4 cup. Rice and breads are often fortified as well. One half cup of rice has 65 mcg of folic acid, while one slice of bread has 25 mcg. One of the latest news stories highlighted that folic acid was recently studied in its relation to academic success. Swedish researchers found that teens with higher levels of folic acid circulating did better academically than those with lower folic acid levels. The study noted that while there is no scientific evidence that taking folate supplements will be beneficial for teens, the results of this study show that there is a relationship. (4) Fruits and vegetables are certainly important in a diet, but in addition to healthful food, there seems to be clear evidence that a daily supplement or deliberate consumption of folic acid fortified foods will ensure you are reaching the RDA and allowing your body to function to its highest capacity. The Upper Limit recommendation is 1000 mcg, so there should be low concern if you, for example, have a day with high folate foods plus a supplement. Toxicity related to folic acid is very rare. While I always understood that folic acid was important to take as a supplement for pregnant women, I now understand much more deeply the importance it has for everyone. Before born, a baby is using folic acid to assist in development of the brain and spine. As a teen, there might be an academic benefit to having higher folate levels. Research has also pointed towards the elderly being less likely to have dementia and Alzheimer’s with proper folate intake. Throughout life, folate contributes to development and functioning of the brain and day in and day out folate helps your body function. ——————————————– 1. http://www. cdc. gov/ncbddd/folicacid/about. html 2 http://www. heart. org/HEARTORG/GettingHealthy/NutritionCenter/Homocysteine-Folic-Acid-and-Cardiovascular-Disease_UCM_305997_Article. jsp 3. http://www. mayoclinic. com/health/anemia/DS00321/DSECTION=complications 4. http://www. nlm. nih. gov/medlineplus/news/fullstory_114147. html Sample Menu While I am now convinced that a folic acid supplement is the best way to ensure adequate consumption of folic acid, the below menu is assuming I am not regularly taking a folic acid supplement. the menu doesn’t include all food I would eat, just those that have folic acid. Breakfast: 1 cup Cherrios – 50% RDA = 200 mcg Lunch: 1/2 cup Success White Rice (fortified) – 20% RDA = 80 mcg 4 Asparagus spears – 22% RDA = 85 mcg Snack: 1 banana – 8% RDA = 30 mcg Dinner: 2oz Barilla medium shells – 30% RDA = 120 mcg Total: 515 mcg Another simple choice is to have 1/3 cup of All Bran Buds for breakfast. This has 400 mcg! 100% of daily recommended value. How to cite Folic Acid, Essay examples

The Hunger Games analysis free essay sample

One of the most influential, albeit controversial, book series of 2008 is written by Suzanne Collins, an author who previously had been a children’s television writer. Collins, in her new series The Hunger Games, delves into the dark, questionable subject of child versus child combat. The heroine of the book, Katniss Everdeen, is someone to be admired and looked up to. Time and time again she makes the tough choices required of her. The Hunger Games also has an exciting storyline that will stick with you and keep you reading late into the night. But The Hunger Games is a book series, that although exciting, contains excessive violence and has what is possibly the worst ending to a critically acclaimed book series ever written. The Hunger Games has too much violence. In our society, the impact horrific violence has on children has been severely downplayed. Parents are letting teenagers, or even pre-teens play realistically violent video games and watch disturbingly real movies that show scenes of adults being tortured and killed. We will write a custom essay sample on The Hunger Games analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Society has made this normal, to the point to where it is hard to fit in at middle school or high school without playing and watching this sort of content. Reports and studies done over the last fifty years on this subject have shown that violence on television as well as video games makes a significant impact on a child’s behavior. One study, conducted by an expert panel that the Surgeon General convened, The Influence of Media Violence on Youth, concluded that â€Å"Research on violent television and films, video games, and music reveals unequivocal evidence that media violence increases the likelihood of aggressive and violent behavior in both immediate and long-term contexts† (Anderson). Another experimental study showed that even a single exposure can increase aggression in children. Kaj Bjorkqvist, a professor of developmental psychology, randomly assigned one group of five- to six-year-old Finnish children to watch violent movies, another to watch nonviolent ones. Raters who did not know which type of movie the children had seen then observed them playing together in a room. Children who had just watched the violent movie were rated much higher on physical assault and other types of aggression (Bjorkqvist). The Hunger Games trilogy possesses multiple brutal, vivid descriptions of torture and violence throughout, making them inappropriate for children to read. In fact, the whole premise of the trilogy is based on a dystopian reality. A reality where children fighting other children to the death is not only acceptable but seen as entertainment. These ideas can permeate a child’s mind and change their perception about reality. As well as excessive violence, The Hunger Games trilogy contains the worst ending of any book series I have ever read. All stories need a good ending. You can see proof of this everywhere, from The Lord of the Rings, to Star Wars, to every comic book ever made. They all have one thing in common, a happy ending. But even unhappy endings can be satisfying if done logically. For example, Romeo and Juliet has an extremely sad ending, one where the main characters all die. Yet because of the logic employed by Shakespeare, you finish the book with a feeling it was supposed to happen that way. But in the last three pages of The Hunger Games, Suzanne Collins changes Katniss’s morals more than the rest of the series combined. That would be ok, though, if Ms. Collins had somehow given hints that Katniss was changing. Instead, the only logic used to explain this sudden change in morals is Katniss’s insanity during the third book. The dystopian ending gets under your skin because deep down, people want things to turn out like they are supposed to. I would be willing to accept even this dystopian ending, although it is mind wreckingly frustrating, if it weren’t for the afterword of the final book. In this afterword, Suzanne Collins wants us to believe, however illogical it may be, that Katniss does get a happy ending. In this afterword Katniss is living a simple, carefree life away from the politics, is with Peeta, and has two children. This lack of logic is where I draw the line and decisively say that the ending to The Hunger Games is the worst ending ever. To understand why I say Katniss’s morals changed illogically, we must first look at who Katniss was at the beginning of the series. In the beginning of the first book Katniss is a sweet, albeit hardened, teenage girl who wants nothing more than to protect her family and live the best life possible. When disaster strikes her home and her sister Prim is chosen as tribute for the hunger games, she is so protective that she is willing to sacrifice her life to give Prim a future. She later joins the rebellion for one reason: to make sure no child will ever have to endure the frightfulness of being chosen as tribute. So Katniss starts out, and stays throughout the first two books, as someone who feels the compulsion to protect others. She wants to give others a better life even if it means sacrificing her own. She strongly believes, rightly so, that the Hunger Games are wrong, immoral, and just plain evil. This belief is what drives her to make some difficult decisions throughout the series. Her sense of morality also tells her that The Capitol is a corrupt government that must be overthrown before progress can be made in the nation. In the beginning she understands that using children fighting children to instill a sense of fear in the population of Panem is immoral and that any system of government that runs off of fear is one that should not exist. That is a rough definition of Katniss’s morals; they define her and give her the strength to do what no one before her could. But in the last few pages of Mockingjay, all of this goes down the drain. Everything she stood for, everything she worked for, everything she is shown to be up to that point is obliterated. After the rebels have taken over The Capitol, and the happy ending is within sight, she, with a simple â€Å"yes,† reinstates a new form of the hunger games for the children of the fallen Capitol. This isn’t logical though. After all that she had been through to stop others’ suffering, she votes to make more innocent children suffer. That is not the character portrayed by Collins up to that point, and it ruins the logical flow of the book. It only goes downhill from there. After she votes to reinstate the hunger games, she receives the chance to execute President Snow for his crimes against the country. In a surprising turn of events motivated solely by a question asked by the criminal, the villain, the one person Katniss has been fighting against the entire time, President Snow, Katniss turns her bow from President Snow and kills the rebellion leader instead. Her character transformed during that short span of time from an admirable heroine to a bleak, lifeless character whose actions cannot be understood. But some might say the ending does not matter because the idea is so original and interesting. Some might argue that because of the originality of the topic, that all the negatives can be canceled out. But the idea of gladiatorial fighting for entertainment can be traced back to the Romans over a thousand years before The Hunger Games was even conceived. Even children fighting children to the death is not original to Collins. In Koushun Takami’s book Battle Royale, a group of fifty junior high children are taken to an abandoned island where they learn they are part of The Program. And they must fight each other to the death until only one person remains. They have to do this for research purposes. So those who say the originality of the book negates the excessive violence and shoddy ending have no ground to stand upon. Others might say that the third book, bad as it is, is better than no ending at all. The first two books are so enthralling that even knowing that the ending is horrible wouldn’t stop them from finishing the third book. I agree with this. When I was reading through the series myself, one of my friends told me that the ending was horrible, so bad I should just rip out the last three pages and just imagine an ending for myself. I laughed, but I was going to finish the books. Looking back, even if I had been told the exact ending, I would still have finished the books because the first two were so exciting that I would have expected at least some excitement out of Mockingjay. The Hunger Games, what can be said about them? The first two books are extremely well-written, dramatic novels that grab your attention and don’t let go. The characters are described with such vividity that you see a real person, with real emotions and feelings. Not only the characters, but the whole Hunger Games universe is described with such a realism you can picture yourself in the storyline. The plot, until the third book, has beautiful twists and turns, smaller stories within the story itself, and a great deal of excitement. The Hunger Games trilogy will make you feel the emotions the characters feel. While reading you hurt with Katniss when Rue dies, you feel elated when Peeta and Katniss both survive their first Hunger Games, and you are angry at the injustice of The Capitol. All these wonderful things make up what is called The Hunger Games, and if you overlook the unrestrained, graphic violence and the ending of the last book, then I have nothing but praise for Suzanne Collins’s trilogy. But I cannot. I cannot simply dismiss the excessive violence, the depressing mood of Mockingjay, and I cannot just forget about the worst ending ever written.