Internal Environment Coursework Example | Topics and Well Written Essays - 250 words

Internal Environment - Coursework Example The company diversified from being limited to computers to offer unique products like iPhone, iPod etc. In addition, Apple has strong R&D that has enabled create a competitive edge over its competitors, due to constant innovation resulting from the ability of perceiving trends in behaviors, gathering points and development of high quality products (Hitt, Ireland & Hoskisson, 2012). Further, Apple’s contemporary & unique design of its stores and excellent customer services from skilled and knowledgeable workers is another capability that has enabled Apple maintain a strong presence in the industry. That notwithstanding, Apple has internal weakness such as management changes, high products prices resulting from uncontrolled innovation, which does not consider consumer budgets, incompatibility of its OS with other OS etc. Therefore, to be able to maintain a strong position globally, Apple needs to incorporate consumer ability in terms of prices of products lieu of only focusing on satisfaction, when it formulates it R&D policies, which are the key pillars of innovation at Apple because in the past the company has only focused on developing high quality products which are too expensive for consumers to afford resulting to inability of the company creating customer